The much-celebrated Italian writer and philosopher Umberto Eco famously had a personal library containing a whopping 30,000 books. While of course, even the most voracious readers wouldn’t come close to reading anywhere near that number of books in their lifetime, for Eco, this library served a different purpose.
Rather than being about bragging rights, the library was there to act as a constant reminder of the many, many things that he didn’t know.
In the age of constant upheaval and change that we’re living in, the number of things that we don’t know is growing by the day. So, if you’re not reading, and reading constantly, you can be sure that your competitors who are reading know something that you don’t.