Great Leaders are excellent meaning makers. There is no meaning out there only the meaning we give things. Leadership is about finding the inspirational meaning or the BIG WHY in what is being done.

To unite others around a common cause that is greater than any single individual is a clear trait that great leaders have, and they do it with passion, action and excellent communication.

Evolutionary leaders are communicators of meaning. They inspire others to live a meaningful life and be all that they can be.

A great leader has a strong desire to create a new world, one that is full of meaning for themselves and others and that makes a difference to all. They courageously go about sharing that meaning until they find people that resonate with it and make it their own.

“Life has no meaning. Each of us has meaning and we bring it to life. It is a waste to be asking the question when you are the answer.”  Joseph Campbell

They know that to achieve something greater than they could ever achieve on their own, they must enroll others who feel the same way as they do. Moving people from ‘me’ to ‘we’ it becomes clear that together we all achieve much more!

We can’t do this life on our own and we can’t do it with no meaning. Meaning actually determines performance. The higher the level of meaning in people the greater the level of performance will be exhibited in their behaviour.

So what new world do you want to build? Why would people want to follow you and your vision? How best can you passionately communicate that? When you do this and do it well, watch and see who will sign up to support you in making it real.